The advanced portfolio - pros and cons

The advanced portfolio is a combination of a music video, website and a digipak.

The purpose of the promotional brief in year 13 is to:

1. Sell the song, and invoke a reaction so that the audience remember the song
2. To give the audience a better understanding of the song
3. To entertain and show off the artists talents
4. To see CDs, DVDs and downloads by creating memorable visuals and build the artist's online profile
5. Marketing for the purposes of exposure and expansion of the artist's profile

The aim of the music video is ultimately to do the following:

• To promote a song which in turn promotes an album, sells an image of the artist to the audience and aims to generate money for the record company and then the artist. 

The pros of creating a music video in year 13 are:

• More freedom when choosing the genre of our song
• It can be filmed at any location because we live in London, which gives us a wider choice
• We can be more creative as we have 4 minutes rather than 2 minutes which we had for our Thriller

The cons of creating a music video in year 13 are:

• Tough to learn the lyrics for the song
• Harder to edit in time with the music
• Hard to make it not seem repetitive