Music Video Tips

Our teacher gave us some useful tips on how to make a successful music video:

• The essential idea of what we are doing is manufacturing a band for a song, and this will be that bands first release, and it is our job to make the video successful. 
• We will start with the image of the band, ensuring that their style is fit for the style of the song and that they know how to play the instruments required so they can realistically mime the track. Then we can create a concept for the video that will blend well with the music. 
• The band we are creating obviously has no fanbase, so it is up to us to get them out there via various marketing techniques and digipacks. 
• The best type of music video contains three different narrative strands, a performance element which the label think is vital as it acts as a fail save. A lip sync element, just simply singing in a situation with very few props. Lastly, a narrative element, the story, which will be led by genre and style. The music video will then consist of constant cutting between these narrative strands. This keeps the video exciting and interesting. 
• We were advised to make a 'Mood Film' or prezi which involves a set of images or a simple video to create a short film to demonstrate the ideas for the final product. This helps clarify the idea, and helps identify potential problems.