The shot of Ed Sheeran on stage sells him as a worldwide artist who plays his music to thousands of fans. The shot also shows him holding an Irish flag which represents how he cares about his Irish heritage, whilst also indicating how his song has an Irish feel to it, thus targeting his song at an Irish audience.
At the beginning of the Galway Girl music video, the high angle point of view shot introduces the music video. The point of view shot shows the image from Ed Sheeran's point of view so that the audience can relate to the artist. The words 'welcome to Galway' also sets the scene of the video as it indicates that the video is being set in a pub in the Irish town of Galway, which represents the narrative of the song and also sells Ed Sheeran as a regular guy playing in an Irish bar.
The shot on the left shows the bright and lively atmosphere in Irish pubs which represents the Irish culture that is being portrayed in the video. The vibrant lights are used to create the fun and exciting atmosphere in the pub. Furthermore the fast pace zoom around the pub cuts in time with the music demonstrating the rhythmic editing used in the video.
The point of view shot of the dart board highlights the pub setting of the music video. It also relates to the lyrics of the song as the lyrics are "you know she beat me at darts and then she beat me at pool", which demonstrates the relationship between the visuals and the lyrics.
The tracking shot on the left shows the streets of the town of Galway, demonstrating the energetic atmosphere in the streets and the narrative of the song. The rhythmic montage of the streets of Galway highlight the Irish culture of the town as well as showing how exciting it is. From the shot on the left we can see Ed Sheeran's arm stretched out to hold the girls hand. This makes us as a viewer feel that we are on the same journey as Ed, as we are seeing the town from his perspective.
The shot showing the Irish dancers outside the bar demonstrates the Irish culture that is being presented in the song. The dancing also cuts to the beat of the song, showing how the Irish tune of the song can be used in a traditional Irish dance routine.
The close up shot of Ed Sheeran signing one of the Irish dancer's photos of him sells him as a worldwide artist as he is seen on the front cover of a magazine. The fact that Ed also stops to take time to sign the cover demonstrates how he values his fans and likes to make them happy through his music.
The low angle shot at the end of the Galway Girl music video shows a crowd of people in the bar gathered round looking down at the floor, directly into the camera lens. This is used to create the impression that they are looking at Ed, who has fallen over after drinking too much. This connotes the narrative of the song and highlights the atmosphere in an Irish bar.
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