Feedback on our website

The feedback we received from our target audience regarding our website was mainly positive, as our audience found our website easy to use as the bookmarks at the top of the page made it easy to navigate in order to find the information our audience were looking for. Our audience also liked the colour scheme and layout of our website, as they thought the bright colours helped to highlight the pop/ dance genre of our artist. They also stated how they found that our website was very informative as it included all the information our audience were looking for. 

However, we did receive one criticism about our website, which was that our website doesn't include a link to our music video. Our audience felt that if we included this then it would help the audience see who the artist is that we are trying to sell. 

Overall we felt that the audience feedback we were given about our website was mainly positive, and that we had successfully matched the design and layout of our website to the genre of our artist, therefore illustrating his star image. 

Music video of an artist similar to ours

Development of the star image of our own artist

Audience Feeback on our Music Video

The feedback we received from our target audience about our music video was mainly positive, as our audience really liked our 1980's colour scheme and filter that we used as it made our music video more eye catching. Our audience also enjoyed the narrative of our music video as they thought it was creative and very original. They also commented on the DJ in our music video, stating how his star image of a synthetic pop/dance artist was clearly demonstrated through the close ups we used in our video. 

However we also received a few criticisms of our music video. Some people thought that we had not included enough shots of our artist and that we had focused more on the narrative than the performance of our music video. Other members of our audience also thought that we could improve on the lighting in our music video as it was a bit too dark in some of the shots of the DJ. We were also told by several members of our audience that our shots were too repetitive and that it gave the impression that we had run out of footage and that we were dragging it out in order to increase the length of our music video. 

Overall the feedback we received was very constructive and would therefore help us meet the expectations of our target audience in order to sell our product to them. 

Auditions

Designing a logo for our artist

In order to promote our artist through his products, we had to create a logo that would represent his synthetic mainstream star image. We designed the variations of our artists logo by using the editing programme Photoshop.

When designing the logo we wanted to create something that was simple yet effective, but that would not over power Tyson as an artist. Therefore we decided to use Tyson's name as a basis for his logo and added a few small touches to make it more eye catching to his audience. We created two different variations of the logo, the first which was red, and the second which was black. We decided to go for the black variation as we thought the red didn't stand out on our artist's digipak as it blended into the background too much. We also thought that the black variation looked much more professional than the red variation and therefore fitted in more with the star image of our artist. 

Gathering Audience Feedback

What's the point of doing a survey?

• To find out what your audience wants to see and the type of music they like .
• To help you make production decisions that will attract your target audience. 
• To show you have developed a music video that is relevant to your target audience. 
• To show that you have an understanding of the importance of audience in music production. 

Qualitative Research

• This method of research questioning aims to discover the opinion and preferences of the target group. 
• The questions in this type of research will be open or probing questions. 

Quantitative Research

• This method of research questioning enables the gathering figures or data. 
• You will use this type of questioning when you want to record statistics on audience preferences.
• Closed questions are used in quantitative research. 

We are using both these research methods in order to gain a wider understanding of our target audience and how to attract them. 

We have undertaken research into our target audience throughout all stages of the planning and production. This included the following:

1) Pre-production surveys: 

• Before we began we researched into different genres and target audiences. 
• Interviewed our potential target audience regarding our initial ideas.
• Got feedback from our target audience via our animatic and how we could improve this.
• Received feedback on our main singer/ artist and whether their rehearsals were effective. 
• Obtained feedback on our first draft. 
• Feedback on our second draft. 
• Feedback on our finished music video. 

2) Post-production surveys

Methods of carrying out a survey

• Focus groups
• Random surveys which include survey monkey sent out to other schools.