The feedback we received from our target audience regarding our digipak was mainly positive, as our audience commented on how they liked the colour contrast of the red and black as they thought it stood out and that the design highlighted the pop/dance genre of our artist's music, which is what we intended. They also commented on the picture of our artist from the inside cover, and how they thought this picture really illustrated the synthetic nature of our artist and emphasised his DJ status. Our audience also thought that we demonstrated continuity throughout our digipak by using the same colours.
However, we received one criticism of our digipak which was that the writing on the front cover was not directly in the centre of the cover, which our audience found annoying to look at.
Overall we are very happy with the feedback we received on our digipak as it demonstrates how we have successfully created a product that appeals to our target audience and illustrates the synthetic star image of our artist.
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